About Us

BoostSales by Newgen offers End-to-End Merchant Solutions for E-Commerce, Digital Marketing, Sales Optimization & Advanced Analytics. Our solutions boost sales, cut costs and increase conversion rates for merchants. Our managed services are designed to help merchants maximize their sales while minimizing their time and cost investments so that they can focus on their core business. Let us know your current pain points in running your E-Commerce business, and we would be glad to discuss custom-tailored solutions to optimize your online brand.

Our Story

Newgen is a multi-channel E-Commerce, Payments and Digital Marketing company with offices in Amsterdam and Delhi. We serve merchants and retailers with a variety of E-Commerce and payments services and help merchants maximize their online conversions. Our international team brings over 60 years of combined experience in providing E-Commerce and payment solutions across three continents.

BoostSales by Newgen is a unique, fully-managed service that empowers E-Commerce merchants to optimize their webstores and brand to dramatically boost their online sales – at a much lower cost and time investment. Our customized solutions incorporate the full spectrum of the E-Commerce process to help our merchants identify gaps in their E-Commerce strategy, increase their inbound visitors and conversion rates.

Our Core Team



Co-founder and CEO of GlobalCollect (1994 – 2011), a leading global online payments company. Before that, he served in Treasury and Cash Management positions at international corporations and a bank. Currently, he is an investor and holds board positions at a number of startup companies in various segments.



Sunil Jhamb has over 15 years experience in international sales and business consulting. Prior to founding Newgen, Sunil was responsible for GlobalCollect’s global sales planning and strategy, where he developed corporate strategies that drove new revenue opportunities. Sunil holds an MBA from the University of Amsterdam. Newgen linkedin logo


Director, Business Solutions

Parth has experience developing and marketing enterprise SaaS solutions in various Asian start-ups. Prior to joining Newgen, he worked in Singapore as Product Owner for the Workforce Optimizer SaaS solution, where he managed the design and development of their new cloud-based web & mobile platform. Newgen linkedin logo



Kesh is a payments industry veteran with over 25 years of management and leadership experience at Ingenico Group, Global Collect, First Data Corp, MasterCard & Citibank. As Newgen’s advisor, he provides key guidance in payment strategies and partnerships. He is currently Chief Revenue Officer & Chief Payments Officer at PayCommerce. Newgen linkedin logo